FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > FB Ads Costs > Cost Per Impression (CPM) > How To

Continuation…

1) Make sure your CTR (Click Through Rate) is 4% and above (with good sales rate). If you choose CPC, a lot of people will click your post and more people will buy (until your CTR reached 4% and above). Once this is reached, it is advisable to change from CPC to CPM so that your post will be advertised speedily with much lower cost.

2) Check the effectiveness of the FB Ads on daily basis.

If your FB Ads runs and generate response or sales, let the advert runs. If there is no response, just stop the FB Ads and create a new one.

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FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > FB Ads Costs > Cost Per Impression (CPM)

Cost Per Impression (CPM) – Speed up the advert posts: CPM is Cost Per Impression or in other words, a technique where we only pay one price for each 1000 times the advert is posted.

1) Difference with CPC:-
a) CPC (Cost Per Click): 1 click = 1 cost
b) CPM (Cost Per Thousand Impressions): 1000 advert posts = 1 cost

The advantage of this technique is your advert will reach people speedily. The downside however is the popularity of your advert can be easily up or easily down; too risky.

to be continued…

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > FB Ads Costs

FB Ads Costs:

1) Fill in Campaign Name, Daily Budget and Advert Schedule (if necessary).

2) Choose daily budget or lifetime budget. Selection of Daily budget enable you to control advert costs that you would like to allocate for the campaign on daily basis. For example: If you RM15, the FB Ad will automatically stops the moment it reach RM15 and it will resume the following day. This cycle will continue until your selection period range is reached. Selection of Lifetime budget on the other hand. will allow you to control the total sum of FB Ad costs that you are willing to invest during the period range you have set. Each budget that you chose restricted to one type of campaign only.

3) Click ‘Show Advance Options’ to view type of payment we make in FB.

4) Choose ‘Bidding Option’. You can choose different kinds of ‘bidding options’ in order to be able to control FB Ads costs. You can choose to bid for ‘clicks’ / ‘impressions’ / ‘Advert Objective’. For example: ‘Bid for Page post engagement’. If you choose ‘recommended’ (as default), your bidding will be made automatically meet your advert objective.

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > How to fill in target audience

How to fill in target audience:

Based on your short research done recently, start with filling in target audience specifications that your advert would like to reach.

1) Choose location to advertise your advert by choosing ‘Location’. And then, choose ‘City’ to select smaller range, for example main cities.

2) Change the age range from 25 to 55 years old and choose relevant gender for your target prospect.

3) Choose your target audience segment if you want. For example: Android owners, Autos/Vehicles etc.

4) Choose the prospect connection type with your FB Page. For example: People who liked your page, Friends of people who liked your page or Exclude people who liked your page.

5) Choose prospects inclinations at ‘More Demographics’.

6) Choose target language (often ignored).

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > How to search for customers’ interest

How to search for customers’ interest:

1) Type ‘Pages liked by people who like <page name>’. Replace <page name> with your FB Page name. If your product is still new, replace it with the closest competitors’ product.

2) When you make a search, you will get a lot of followers who liked your page or your competitors. Use this list to add your customers’ interest list when creating FB Ads.

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > News Feed Ads > Main Target Segments > Target audience

Target Audience:

1) Use the option ‘advance targeting’ in FB. You will never find this option in other platform. FB Ads users can choose their target audience based on location, age, gender, relationship status, work, language, education level and many more categories.

2) Choose your ideal audience based on interest targeting. Selection based on audiences’ interest/inclination is a powerful tool in marketing.

3) Develop a new friends network or focus on the existing one. You can choose to put FB Ads target exclusively for your existing friends list, or for your friends and their friends, or whoever who is not even related to your network list. The wider your network target, the higher your advert cost.

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > Page Post Engagement Campaign > How To

How to create ‘Page Post Engagement’:

1) Click ‘Boost Your Post (Page Post Engagement)’ and choose the page that we want to promote.

2) If you want to ‘Boost Posting’ for existing post, you can choose that post. If not, you can click on ‘+’ icon to create a new posting for the purpose of advertising.

3) Advisable to include pictures as post with pictures will be more attractive to audience.

4) Use ‘Soft Sell’ technique.

5) Other options to boost post – Boost Post can be done from your FB Page. On the post that you want to boost, there is a ‘Boost Post’ button. Click and choose price range to get more information.

FB Sales & Marketing Flowchart 2 > FB Ads > How To > Objectives & Advert Campaign > Page Post Engagement Campaign > Introduction

Suitable for/to:
a) Sales
b) Invites people to interact at your FB Page

Boost Post Campaign will increase post engagement in a short period of time, but at a cost. However, the engagement potential is high.

This technique is suitable for those who is familiar with FB Ads game. If you do not mind investing a bit for FB Ads, this is the one for you.

Requirements to use Boost Post:
a) The advert must be good
b) CTR must be high (CTR – Click Through Rate: used to gauge how well your keywords and ads are performing.It  is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement)