1) Action: GoPro promotes their product by using beautiful, clear and lively pictures whether on land or under the water; a result of using a GoPro. That is their USP (Unique Selling Point). Indirectly, they are exposing its usage, quality and the effectiveness of a GoPro camera to users. Most of their postings attracts outdoor/extreme sports lovers to see all the pictures and build up their desire to own it.
2) Action: Redbull; energy drinks that gives a long lasting energy to users and that is what they want to reflect in each of their postings. Redbull highlights the advantages of their product and the lifestyle of their users in all their postings.
3) Beautiful and Elegant: Michael Kors use beautiful and elegant models to style their products (handbag/shoes etc.) in a relaxed atmosphere. Focus on products is natural without ‘hard sell’. It states indirectly that only beautiful women and those on its own class will use the brand. If you use it, you are that women.
4) Story Telling: Story behind the scene also indirectly will make followers interested to know more on the other side of your product – unscripted version of it. Take a picture from back angle with a little bit of shoulder, head or hand completing a task. It will make followers feel ‘close’ and confident with your product.