Continuation…
4) Educate – once you have interrupted and engaged your prospects, you have to detail out how you can solve the problem, in order for them to logically understand how and why you solve it. This comes in the body copy of your advert. Reveal the important and relevant information they need to know pertaining to solution to their problem. Build your Know-Like-Trust factor towards your product. Make them see you as their potential ally in helping them achieve the results they are looking for. Interrupt and engage hit prospects emotionally, and educate is the logic they need to justify in choosing your product.
5) Offer – offer prospects a free marketing tool such as report, brochure, seminar, audio, video or something that will continue to educate them, make them feel in control of their final decision to choose your product. Use ‘under-promising’ and ‘over-delivering’ concept, and if done properly, your prospects will turn out as super fans. This will translate into a free marketing; referrals, even a JV or affiliates.
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